Join us for the Work Shop Your Business Series—focused, hands-on workshops designed to tackle real business challenges and deliver practical solutions. Each 2-hour session is presented by local Chamber Member experts.
What's in Store
If you've ever felt like you're working hard without getting ahead, Danielle Cherewyk is the speaker you do not want to miss. As the Founder and CEO of The Headroom Salon Company and Owner of Peak Beauty Academy, Danielle has spent over 20 years in the beauty industry, mastering her craft and learning how to turn talent into real, sustainable income and long-term success applicable to any position or business.
Talent alone does not create profitable, sustainable service businesses.
In this session, Danielle Cherewyk introduces a structured framework used to develop high-performing service providers who contribute to long-term business growth. Built around 4 career stages, 6 skill pillars, and 2 personal foundations, this model helps owners and leaders identify exactly where their team is, what’s missing, and how to move them forward.
Attendees will learn how to:
This session is designed for owners and leaders who want to stop guessing how to grow themselves and/or their team and start building with intention.
Meet Your Speaker – Danielle Cherewyk
Danielle Cherewyk is the Founder and CEO of The Headroom Salon Company, and the Owner and CEO of Peak Beauty Academy in Grande Prairie, Alberta - two award-winning brands recognized for innovation, education, and exceptional guest experiences. A second generation salon owner, Danielle grew up immersed in the beauty industry and has spent over two decades blending artistry, leadership, and strategy to redefine what’s possible for salon professionals.
A Redken Certified Colorist, Professional Educator, Salon Profit Specialist and Little Voice Mastery Coach, Danielle is passionate about the power of systems and elevating your money mindset in business. Through The Headroom’s acclaimed associate and extension programs, she has mentored dozens of stylists into thriving professionals while creating a culture rooted in growth, mentorship, and mastery.
Under Danielle’s leadership, The Headroom has been recognized as a 2026 Salon Today 200 Salon, celebrating excellence in business, client experience, and industry leadership twice now. The salon has also been named one of the city’s Three Best Rated Salons for eight consecutive years.
As a coach and mentor with the High Performance Salon Academy, Danielle helps established salon owners streamline operations, increasing profits and building lasting legacies. Her proven frameworks for branding, inventory management, and leadership allow owners to create more profit, integration opportunities, and fulfillment during their years of ownership.
Danielle’s mission is simple: to help owners lead with purpose, finish strong, and leave behind a business that thrives long after they step away.
Limited spots available—secure yours today!
A huge thank you to our 2026 Chamber Champions for making this series possible:
Centre 2000
Al Robertson Boardroom
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